Posts for Campaign

The tweet above would be released in support of drawing attention to the story.

Alt Text for image: Several Adult men and women of different ages use rowing machines side by side, during a group workout at Crossfit Full Potential. One partner in the foreground is reading the time on a rower's display as he prepares to take over the machine.

This is a Facebook post meant to be shared with local groups. The idea is to soften the idea of the CrossFit gym to bring readers in. Alte text: A group of adult men and women perform a mobility exercise across the gym floor of CrossFit Full Potential. The open gym floor has about 10 visible adults performing stretches at an open arm interval in multiple rows.

This video was designed to be a Story for Instagram and Facebook. The idea behind using this video is to show the variation in fitness groups and ages present, including the coach. Squarespace would only let me use 10 seconds of the video I created.

Caption: As many as one in three adults suffer from loneliness in the U.S., but a CrossFit gym in Newburyport is using group fitness and partner-focused workouts to build a community. If you think CrossFit isn’t for you, you may want to reconsider. Link in Bio.

Alt Text: A short video shows a group of adult men and women doing push-ups and performing power cleans on opposite sides of an infinite-style power rack system. A short, thin woman walks the center aisle formed by the rack and evaluates the form of the athletes while holding a clipboard. She is the coach.