Clear communication for the real world
Strategy, public relations, and communication support rooted in practical experience
What do we do?
Loon helps people communicate in a way that actually works. Loon operates on the idea that you want to learn.
You won’t be hit with buzzwords or theory. You will get real communication that holds up when things get busy, political, emotional, or confusing.
Communication Planning
I help you figure out what to say, who needs to hear it, and how to share information without creating chaos.
Story & Message Building
I take the complicated stuff like projects, decisions, delays, issues, problems - and turn it into language and visuals that normal people can follow.
Public-Facing Support
If you’ve got a meeting, announcement, issue, or public moment coming, I can help you prepare, coordinate, and stay on steady ground.
Training & Guidance
I teach teams the basics of communicating under pressure, talking to the public, and keeping their messages straight.
Who we serve
I serve people who take their work seriously and want their communication to match the quality of their work. I want you to expect results. I work with:
Business Owners
Builders and trades
Nonprofits
Veteran-led groups
Municipal teams
Government partners
Professionals learning the communication trade
Most of the people I work with are stretched thin. They want someone honest who can handle communication in their business without needing a long runway. That’s Loon.
Meet Lukas “TJ” Atwell
TJ is a Marine Corps veteran and former Deputy Public Affairs Officer for the U.S. Army Corps of Engineers New England District. He helps organizations communicate in a way that actually works.
If you need communication support or you’re heading into a public moment that you want to handle cleanly and professionally, reach out.